The partnership between FWD and Vietcombank – one of the “big four” of Vietnam’s banking industry – is the biggest deal in bancassurance history in Vietnam. To strengthen awareness of this event, nothing was more effective than a mesmerizing TVC. Inspired by the unique combination of FWD and VCB, Creativehunts created a come-together of outstanding characters in different areas, from art to culinary, sport to music, where each individual shone with their virtuoso before merging to form a bigger sum, just as the way FWD and Vietcombank did.
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