VietJet Air MV

| key visual, social, video

A turbulent 2020 left behind a heavily damaged aviation industry, yet upon its departure new hope is found. Optimistic and high-spirited, VietJet aimed to reactivate flight activity, and in the mission, was accompanied by Hunters in creating a MV expressing VietJet’s spirit and encouraging people to fly more, hence the concept “Fly High”. As a collaboration with DaLAB, the MV delivers both an uplifting musical treat, and a meaningful visual representation of 2020’s limits, metaphorised as the 3 frames in which the characters lived a dull life. When breaking out of them, and releasing “Good vibes behind closed doors”, they took up into the sky with VietJet, into positivity unfolding.