By combining “protection” and “investment” into one product, FWD Vietnam offers customers double value in a single package. Hunters developed the concept “The Property Duo” to emphasize both emotional (family, future) and physical (real estate, money) assets. Rolled out through an inspirational clip and POSM, this idea is most appreciated via the KV, showing a family connected, built up and loved even when they are not close. “FWD – Nâng tầm vị thế”, exclusively distributed by Vietcombank, is the product that offers customers the best from the Property Duo, wherever they are.
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