ChocoPN Launch

| key visual, tvc

Even the handsome, talented and “rich kids” Son Tinh, Thuy Tinh cannot dethrone ChocoPN as No. 1 in the heart of the fairest princess My Nuong. This folk-inspired, tongue-in-cheek story is how hunters help re-introduce the chocolate-coated pie to the market. Backed up with research on rural consumers who love easy-to-digest and familiar folk tales, in 15s, the iTCV delivers a “tasty” treat to viewers and triggers their lust for the No.1, most-chosen chocolate-coated pie from Pham Nguyen.