Bobby Summer AR Filter

Departing from the usual functional approach, Bobby aimed at re-engaging with consumers emotionally through a new campaign. Among our diverse creative assets for the pitch, it was the AR filter for smart devices that took the stage. Accompanying moms into underwater worlds of the young, in summer, right at home, the filter utilizes both front and back cameras, unraveling aquatic friends dashing through the environments, combining technical expertise and a creative mindset from us the young-at-heart hunters…

Try on here!