Formerly known as RxTx, the online therapeutic information platform CPS faces low brand awareness and a drop in user numbers since its rebranding into the current name. To aid the platform in their quest to continue supporting Canadian pharmacists and health professionals, a digital campaign is rolled out, focusing on Facebook & Google Display Network channels (social posts, online videos, banner…), under the creative concept of “All you need, in one place”. In addition to the minimal, impactful art style with the visual cue of a green space (symbolizing the convenience space CPS offers), our media strategy to leverage users’ consideration is successfully implemented – even more so in the new market of Canada, scoring positive results in all recorded metrics and leading to more diverse projects with CPS.
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