Insurance pops into mind as something complicated, confusing and extremely wordy. FWD set out to flip that (rightfully established) perception by simplifying and clarifying all FWD contracts and documents that customers may ever need. This campaign gained awareness first by the spy-movie-themed TVC, in which a special squad of geniuses take customers to simplicity and straightforwardness of insurance contracts, conveying both the message and the youthful brand spirit.
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