Mắt Sài Gòn campaign

How does Mắt Sài Gòn Hospital differentiate themselves from competitors when summer is prime season for refractive surgery and several hospitals provide similar deals to bring in patients? HunterOne approached the campaign as a reliable creative partner with the concept “Giải phóng mắt, Tự do thể thao”—”Free your eyes, Free to play sports” — and a PR stunt to get things started. Without any sort of branding or explanation, a big glass was fabricated and then rotated among prominent parks across the country, sparking widespread interest and conversation on social media. This activity’s success has generated excess momentum for Mắt Sài Gòn Hospital, and HunterOne continues to distribute the subsequent assets, which include key visual series, video series “Bác sĩ dễ hiểu” (A friendly optometrist) Tiktok challenge, and always-on content.