FWD New Product Full Campaign

| key visual, posm, social

A renewed insurance product means renewed dreams and passion. When FWD decided to breathe novelty into their signature product, UL 2nd generation, hunters responded with the idea of a “Dreams’ Launching Pad”. In charge of a full-fledged campaign, from launching to KV, POSM and brochures, we created, constructed, solidified and spread out the great messages across multimedia in support of FWD’s prominent product, designed as an easy-to-understand insurance for all dreams and ambitions.