FWD Medicare Campaign

A unique and essential insurance product for the young, Medicare received lukewarm attention from the T.A. For this communication challenge, hunters devised a unique way to approach this matter with “salary” as the key word of the whole campaign. Meant for enjoyment not medical expenses, “salary” has not only touched the T.A., dialed up their curiosity, and successfully trigger their action as well. With an array of promoting materials, including “Medicare wallet” packaging and special promotions, we helped FWD deliver the protection to its rightful customers.